Increasing Consistency in Content and Delivery to Build User Trust and Satisfaction

The Goal.


To make data-driven design decisions about content and delivery systems and improve the consistency of the user experience in three areas:

  • where and when students start their user journey

  • out-of-box experience of content and benchmarks for faculty

  • delivery of personalized and customized content for students


My Role.

Project manager and juggler, leading iteration of content drafts, pilot testing, and ensuring data-informed decision making. Partnered with cross-functional teams across campus and managed differentiated user content needs (i.e., faculty vs students).



Three Significant Outcomes.

  • Designed scenario-based onboarding task to increase student confidence about which class to take to begin their college journey.

  • Created common content hub for faculty and co-wrote >100 content templates, modules, checklists, and scaffolded assignments for faculty use “straight out of the box”

  • Developed diagnostic tool, delivered to >2000 students/year, which surfaces personalized content to support reading skills


Learn more about my process in my case study presentation (password protected)

 
 

Impact

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